![]() ![]() ![]() Email Marketing Plus Facebook is Like Peanut Butter & Jelly.Subject line: We’re so embarrassed! Then explain the problem and the fix. This one is very human and people have to see what they missed. If you want to be more human about it, use a subject line like: Oops! or Our Mistake! or My Mistake! Then add a short sentence to the beginning of the message and point out the error and the fix. This style of fix is pretty straightforward and logical.Ģ. Resend the message exactly as is and add a comment in the subject line: or. Here are a few that have proven to work well.ġ. You’ll be disappointed too because you won’t make any sales. However, if you have a broken link, anyone who wants to click on it will be disappointed. Those that have seen it, and noticed, will have dealt with it and those that didn’t see it don’t need to have you point out your proofing flaws. It doesn’t help you to draw attention to it. Most people realized you are human and will give you a hall pass. If you have a typo, or bad grammar, or a format that goes wrong, don’t worry about it. Because someday you will find yourself in this situation.īefore you do send, make sure you follow a pre-sending checklist ( get a copy of the ZinMarketing email QA checklist here) and you’ll reduce the chances of having a problem but… ![]() In the next two days I received two more emails with problems in it so I thought I should give you a strategy or two on how to deal with fixing an email campaign with a mistake in it. This topic came up recently after I received an email with a broken link in it. ![]()
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